Same name, same great service, brand new look

Bank On Us - the next chapter in our journey

We are excited to announce and present to you, our new logo and tagline Bank On Us.

While our outgoing logo has served us well for more than a decade, it’s time for a refresh. As the leading alternative to the major banks, it’s important that our brand remains contemporary, representative of current and potential customers, and appeals to a broader audience.

While we may have a new look, our name and approach remain unchanged – customer focused and highly competitive. We continue to proudly and consistently offer market leading products and outstanding personal service to our Members, and we’d like the wider South Australian and Territorian community to consider banking with us and enjoy these same benefits too.

Our continued success and future growth will ensure that we continue to reinvest 100% of our returns, back into our products and services, and support many more worthwhile community and environmental initiatives.

What does the new logo represent?

Our new logo’s blue and magenta colours represent South Australia and the Northern Territory – the two parts of Australia where we support Members through our branches.

The chequered pattern in the shield pays homage to our proud police heritage and our continued loyalty to these bond members, as well as nurses and first responders.

The bold typeface was designed with readability in mind to appeal to the wider community.

Check out this video on how our new brand came to life:

Bank on Us

Bank on Us – is our promise to you.

It’s our commitment to provide reliable service, outstanding products, community support and deliver strong year-on-year performance so you can bank with confidence. We want our current Members and future Members, to rely on us for those important life milestones – such as buying a new car, a first home or refinancing your current loan to save money. Whatever stage of life you are at, you can bank on us.

Check out this video on what Bank On Us means to us:

What does this mean for Members?

Whilst our logo and tagline are changing, you can be assured that everything else you know and love about Police Credit Union will remain the same.

This includes our people, our personal service and our great products for everyone. Think of it as a fresh new look, to represent Police Credit Union today, and into the future.

Keep an eye out for the new look on our website, Online Banking, Banking App, social media channels, advertising and future Member communications. We will be updating the logo on credit and debit cards once we’ve used all of our existing stock, therefore you may see the updated logo and design when your card is due for renewal.

FAQ's

Why the change?

We wanted our new look and feel to better represent our current Members, potential Members and the broader community across South Australia and Northern Territory. Our last logo was over 12 years old and was no longer contemporary.

Did you consult with Members?

We held a number of small focus groups to get feedback about our new look from current Members, police, nurses and the general public. We incorporated the feedback we received ensuring that our new brand colours and design were inclusive, modern, approachable and had more widespread appeal.

How much did the new brand cost?

We have some very talented designers at Police Credit Union and are super proud that our new brand has been developed completely in-house, removing the need for external agency costs. This approach also means our design team have a real understanding of our Members, our organisation and our history. In terms of rolling out the brand, we have earned a reputation for taking a prudent approach to how we work. Transitioning to our new look and feel will be no different, so while our digital platforms will be changed straight away, you can expect to see our old logo on existing stationery and other materials until they are due for natural replacement.

Why have these particular colours been chosen?

What does ‘Bank on Us’ mean?

Bank on us is our promise to you – our Members. We work hard to earn your trust through reliable service and solid security – from our strong year-on-year performance results right through to our investment in secure online platforms so you can bank with confidence. Our shareholders are our members, making us a customer-owned credit union with 100% of our profits reinvested back into providing better service, rates, products and value. We strive to provide ultimate member value with personal service and competitively low rates. We want Members to entrust Police Credit Union for their major life milestones – the first new car purchase, buying that first home, refinancing a current home or moving into retirement.

How will you roll out the new branding?

Keep an eye out for the new branding on our website, online banking, social media platforms, advertising and member communications. These changes will be followed by branch and vehicle signage, updated stationery and replacement debit and credit cards in due course.

Are you changing benefits for Police?

We are not changing our name or our benefits for police. We will continue to honour our police heritage with references in the logo (the shield, the colour blue and the chequered pattern) and through our Platinum package; which will have the same exclusive benefits and discounts. Our Relationship Managers will continue to offer police officers the same personal banking experience they have always enjoyed.

Are you merging with another bank or being taken over?

No, we are not merging, and are committed to remaining as Police Credit Union. While we have refreshed our logo and tagline, who we are as an organisation and our name has not changed. Everything else will remain the same. Our new look allows us to remain relevant, represent our current Members and appeal to a much wider audience.

Get in touch

Supporting Members through this change is our priority.

If you would like any further information, please speak to our friendly staff today.

Call 1300 131 844 during business hours
Email us at [email protected]
Visit a branch

Mail: PO Box 6074 Halifax Street PO, Adelaide SA 5000